“Arriving from search is to enter the unknown:”
1. The searcher’s expectation for what they think they’ll find must be met.
2. Information must be presented to enable a decision or make choices.
3. The next steps must be clear.
4. The entire experience must feel safe, secure, authentic and believable.
Usability and search both share common concerns:
- Findable
- Credibility
- Usable/useful
- Valuable/desirable
- Offering choice
Contact details:
Digital Marketing Institute
Address: Jain College, 9th Block, Jayanagar, near Big Bazar, Bangalore
Phone no: 8904830821
Website: http://www.digitalmarketinginstitute.edu.in
email: info@inttco.com
FB: https://www.facebook.com/pages/Digital-Marketing-Institute-Bangalore/189666481204667
Linkedin: http://www.linkedin.com/groups?home=&gid=5132746&trk=anet_ug_hm
